You’ve got your business plan in hand, you have plenty of stock to sell, now you just need to set up your ecommerce website and start selling. Setting up your site in a way that makes browsing easy for customers will result in more sales and return customers. Follow a few simple tips and tricks that will keep your customers coming back for more.
Use a Call to Action
Buyers need to know what you want them to do. It sounds silly, but telling a buyer what action he or she should take when browsing your ecommerce site will actually make them take action. Using buttons that say “Buy Now!” or “Click Here to Save” will actually make buyers do what you’re telling them to do. It’s part subliminal messaging and part simplification. Customers can feel easily overwhelmed on a website; they’re also extremely fickle and easy to distract. Having a clear call to action will increase the likelihood that they will buy on your site instead of checking out a similar product on another site.
Deliver What You Promise
If your site advertises inexpensive designer pumps, then you should be selling inexpensive designer pumps. If your site actually has knock-off pumps at expensive prices, you’re going to lose potential and repeat customers. Even though it only takes a few seconds to check out a site, online customers have very little patience and even less time. They want what they want, and they want it now. What they want is to trust you. If you deliver what you promise, your customers will know they can find exactly what they want fast and easy on your site, then they’re more likely to make a purchase—and they’ll be back.
Be Upfront About Returns
Make your return policy clear and easy to find, and deliver what you promise. If your return policy states, “30 day returns”, then your customers better have 30 days to return their items. If they return policy requires the return to be received in your warehouse or office by the 30 days, state that on the policy. If you have a blanket 30-day return policy but specialty items, like air conditioners and vacuums need to be returned within 15 days, make that policy clear and easy to read. If returns need to be received unopened and in their original packaging, state that too. If you charge a restocking fee, make sure to include that information. Customers who find surprises when returning items are more likely to break brand loyalty with you. They’ll probably also slam you on an online review site or report you to the Better Business Bureau. Let customers trust you by being upfront and honest with them.
Make Your Site Easy to Browse
Cluttered homepages and subpages can overwhelm customers and make them want to get away from your ecommerce site as fast as possible. Again, you don’t have much time to get a customer to buy a product. There are literally thousands of sites for customers to find what they’re looking for. If a site has too many products on one page or is not organized efficiently, a customer cannot find what he or she wants and will find a site that is easier to navigate.
5 Things to Keep in Mind When Building an Online Store
Build a Free Website
You don’t need to spend a lot of money to set up an awesome website that keeps customers coming back. There are plenty of platforms that offer free website hosting that have all the same great features the paid sites have. Don’t waste money on an expensive site, when you can build one for free.