Some people believe that email is a sub-par means of communication due to the prevalence of spam, but those people are greatly mistaken. For every 10 junk emails a customer receives there is one gem in there that they actually care about. That’s the reason people keep checking their email even though the majority of their normal communication now takes place via text message, Facebook, or Twitter. Sometimes, email is best. This is often true for businesses whether they are using email to communicate with their staff or with their clients. Small businesses that realize the importance of email can benefit greatly from choosing the correct email host. Below are X reasons why choosing the right email hosting service can help you grow your small business.
#1 Prove to your customer your business is around for the long haul. Not all email hosts are going to be around in 5, 10, or 20 years, but your business will be, right? Do you know any businesses with emails ending in @aol.com anymore? Gmail and Hotmail, while arguably more sustainable, have no guarantee of being household names in 20 years either.
#2 Look, sound, and be professional from day one. Sure transparency is nice, but if you are a one man shop it’s hard to be taken seriously in the professional world with an email like email@example.com. Conversely, Joe.Smoe@reliableplumber.com looks and sounds much more professional. It’s also easier to remember.
#3 Scale your business with minimal effort. Stick with a mainstream email provider and you will waste a lot of time coming up with variations of your name, purpose, and profession that haven’t already been taken. Choose the right email hosting service and you can set up any email name you want within seconds and never have to worry about adding that temporary staffer, service or department to the email directory.
Email is a widely used and effective means of communication. Investing in a professional e-mail hosting service will make your business expandable and credible. Ask yourself, if you aren’t willing to invest in your own business why would your customers? Keep your communications from ending up in junk folders by ensuring they are perceived as “ham,” yum, not “spam.”