Datuk Vinod Sekhar’s Notable Achievements

A new Indian movie, Liar’s Dice has been jointly produced by Malaysians and starring critically acclaimed artistes, Geetanjali Thapa, Bollywood’s latest sensation Nawazuddin Siddiqui. It is directed by Geetu Mohandas and has been selected by the Film Federation of India as that country’s official entry for Best Foreign Picture at the 87th Academy Awards or known to all as the Oscars.

 
It was held on February 22 at the Dolby Theater at Los Angeles, and this is the first time a Malaysian company has had entry at the Oscars. PetraTara Studios is headed by Chairman Datuk Vinod Sekhar and Vice Chairman Datuk Eric Chong.

 
Vinod said: “Becoming the official selection from India itself is an amazing achievement. It is not just a proud moment for Indians, but also for all Malaysians and proves that there is nothing we cannot achieve together.”
Chong said Liar’s Dice had also been selected for screening at the Sundance Film Festival and International Film Festival in Rotterdam. “It won a Special Jury Award at the Sofia International Film Festival this March,” he said.

 
The movie had already won two National Film Awards in India for Best Actress and Best Cinematography – indeed, a big achievement for everyone involved in making it.

 
Vinod Sekhar is no stranger to the world of arts and entertainment. Known for his visionary goals to make the world a more sustainable living space, he was honoured as “Global Visionary Leader of the Year” by ALDA (the American Leadership Development Association and Leaders International on March 5.

 
When he formed the STI Group in 1990, it later formed a multimedia arm of the group and it was responsible for the first Malaysian joint venture to produce a movie at Disney MGM Studios in Orlando, Florida (Tarzan: The Epic Adventures). After 1997, STI merged with other international interests and The Petra Group was created and Vinod is its president and CEO.

 
Now, the 46 year old carries an impressive list of achievements under his belt and it all began when he manifested his interest in business as a college student. He started a clothing line, Vincent Siefer Clothing Co. and formed the Sitavani Foundation which focused attention on the education of children and child development programmes. This was also the start of his mission to make the world a better place.

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E-Commerce Secrets That Can Improve Your Sales and Attract New Customers

E-commerce has become more accessible than ever before. It is a necessity for any company that wants to keep customers happy and grow larger. You need to know about some e-commerce secrets you can use to improve your sales and attract new customers.

 

data analyzes

Collect and review as many metrics as possible for data analyse purposes.

 

Collect and Review As Many Metrics as Possible

Data is your friend when selling through e-commerce. You want to collect as much analytical data as possible. You want to see all the information from how people find your website to what they clicked while navigating the pages. You need to review this data regularly looking for trends. The data can be used to change your marketing, adjust the website or target new market segments in order to improve performance.

 

landing-page

Build landing page simple and user friendly with one-click method of reaching.

 

Use Landing Pages for Products and Promotions

Carefully crafted landing pages are one of the most effective ways to increase your e-commerce sales. They are inexpensive and versatile. You should use a variety of landing pages for your best-selling products and your active promotions. Make the landing pages easy to use with a one-click method of reaching checkout for just the products advertised. This gives consumers a fast way to buy products from your business.

 

responsive web design

 

 

Build Your Site with Responsive Design

You need to build your site with a responsive design. This means the website automatically detects the viewing resolution or device and adjusts the fluid layout accordingly. This is important because it allows people with mobile devices to access your e-commerce site. It is also important because it can affect your search engine rankings. Do not rely on a static site that does not use responsive design.

 

11street my

Online malls provide turnkey solutions for E-Commerce.

 

Think About Leveraging the Power of Online Malls

Online malls provide turnkey solutions for many parts of e-commerce. You should think about leveraging the power of these online services such as 11 Street in Malaysia. These services give you the ability to sell through escrow with a premade system already in place. You will have less overhead and fewer problems with fraud using one of these services.

 

Streamline Your Checkout Area

It is tempting to pile in cross sales and opt-in offers on your checkout pages. You want to avoid this common mistake. Streamline your checkout area so that it easy to use, clear and uncluttered by advertisements or random offers. A streamlined checkout area prevents consumers from abandoning the sale before the end of the process due to frustration.

 

Schedule Your Promotions

Schedule Your Promotions one advance in order to keep your website up to date and new contents over time.

 

Schedule Your Promotions Wisely

A final tip is to schedule your promotions wisely. You want to have a few basic promotions going at all times. If you have a new major promotion, then be certain to limit the duration to increase the sense of urgency in consumers. Do not let major promotions overlap for too long since this can create problems. Plan your promotion schedule at least a year in advance.

 

How to Improve E-commerce Sales in Your Online Store

 

E-commerce technology changes quickly and frequently. You need to stay informed about upcoming changes and new technologies hitting the market. Utilising these secrets will help your business to grow, bring in new customers and improve sales throughout the year.

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5 Things to Keep Customers Coming Back to Your E-commerce Website

You’ve got your business plan in hand, you have plenty of stock to sell, now you just need to set up your ecommerce website and start selling. Setting up your site in a way that makes browsing easy for customers will result in more sales and return customers. Follow a few simple tips and tricks that will keep your customers coming back for more.

 

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Lead and distract the buyer by call to action.

 

Use a Call to Action

Buyers need to know what you want them to do. It sounds silly, but telling a buyer what action he or she should take when browsing your ecommerce site will actually make them take action. Using buttons that say “Buy Now!” or “Click Here to Save” will actually make buyers do what you’re telling them to do. It’s part subliminal messaging and part simplification. Customers can feel easily overwhelmed on a website; they’re also extremely fickle and easy to distract. Having a clear call to action will increase the likelihood that they will buy on your site instead of checking out a similar product on another site.

 

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Always satisfied your buyer and do what you had promise!

 

Deliver What You Promise

If your site advertises inexpensive designer pumps, then you should be selling inexpensive designer pumps. If your site actually has knock-off pumps at expensive prices, you’re going to lose potential and repeat customers. Even though it only takes a few seconds to check out a site, online customers have very little patience and even less time. They want what they want, and they want it now. What they want is to trust you. If you deliver what you promise, your customers will know they can find exactly what they want fast and easy on your site, then they’re more likely to make a purchase—and they’ll be back.

Be Upfront About Returns

Make your return policy clear and easy to find, and deliver what you promise. If your return policy states, “30 day returns”, then your customers better have 30 days to return their items. If they return policy requires the return to be received in your warehouse or office by the 30 days, state that on the policy. If you have a blanket 30-day return policy but specialty items, like air conditioners and vacuums need to be returned within 15 days, make that policy clear and easy to read. If returns need to be received unopened and in their original packaging, state that too. If you charge a restocking fee, make sure to include that information. Customers who find surprises when returning items are more likely to break brand loyalty with you. They’ll probably also slam you on an online review site or report you to the Better Business Bureau. Let customers trust you by being upfront and honest with them.

 

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Make your website easy and clean to browse.

 

Make Your Site Easy to Browse

Cluttered homepages and subpages can overwhelm customers and make them want to get away from your ecommerce site as fast as possible. Again, you don’t have much time to get a customer to buy a product. There are literally thousands of sites for customers to find what they’re looking for. If a site has too many products on one page or is not organized efficiently, a customer cannot find what he or she wants and will find a site that is easier to navigate.

 

5 Things to Keep in Mind When Building an Online Store

Build a Free Website

You don’t need to spend a lot of money to set up an awesome website that keeps customers coming back. There are plenty of platforms that offer free website hosting that have all the same great features the paid sites have. Don’t waste money on an expensive site, when you can build one for free.

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Datuk Vinod Sekhar Receives Corporate Leader of the Year Award from Grant Thornton

The Malaysia results from the Grant Thornton International Business Report (IBR) was recently released in conjunction with an announcement of a new branding exercise.

And for the first time ever, the release of the IBR was held together with the Grant Thornton Corporate Leader of the Year Award, an annual award which seeks to honour individuals who have shown long-term commitment to Corporate Social Responsibility (CSR).

The IBR examines the attitudes, plans and trends of 7,800 businesses in 34 countries across six continents that include all G8 and the majority of the World Bank’s top 20 economies.

As part of the Award, Grant Thornton had committed to promoting and supporting a charity of the winner’s choice through its global network of offices.

The award recipient, Vinod Sekhar, is president and group chief executive of the Petra Group and the chairman of the Sekhar Foundation. He also is the CEO of Green Rubber Global Ltd (GRG).

Petra Group is a technology and media firm with businesses ranging from biotechnology, rubber recycling, biofuels and IT. It is 60 per cent owned by the Sekhar Foundation, a charitable organization.

In a congratulatory message to Datuk Vinod Sekhar, former US President Bill Clinton, said: “Vinod’s work with the Petra Group and the Sekhar Foundation in the field of CSR has been groundbreaking.

“Vinod has worked tirelessly to tackle some of the greatest challenges facing Malaysia and South East Asia. In particular his campaign to break down racial barriers in Malaysia demonstrates the positive difference a business can make to society at large and within the communities in which it operates.”

On hand to grace the event and present the award was Deputy Prime Minister, Tan Sri Muhyiddin Yassin.

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How to Create a Successful Online Store in 4 Steps!

Online commerce has grown by leaps and bounds in the last decade. More and more people find that shopping online is the most convenient way to make purchases. This has created a huge opportunity for e-commerce sites. Anyone can set up an online store and you don’t need a large budget or technical expertise to get started. Many of the most effectiveonline seller tools are quite affordable. Let’s look at some of the most important guidelines to keep in mind to have a successful online store.

 

Find a User Friendly E-Commerce Platform

There are hundreds of choices when it comes to e-commerce platforms. These range from free to expensive. Some are included with web hosting while others are plugins. The important thing is to find an e-commerce solution that is workable for you. You can visit easystore.my to see an example of a popular and feature rich online store platform.

Whatever platform you use, make sure it allows you to set up as many products and categories as you want. It’s also essential nowadays to have a mobile friendly store. More and more customers are shopping on smartphones, so you want to make sure that your online store is fully compatible with mobile technology.

 

Have a Secure and Professional Shopping Cart

It should be as easy as possible for customers to make purchases from your online store. You also want to ensure visitors that transactions are safe and secure. You should have a trusted SSL certificate such as Verisign clearly visible at the top of the page.

You should also implement tactics to prevent shopping cart abandonment. This is when visitors place items in the shopping cart and then leave the site without completing the purchase. This is a very common problem, as people are easily distracted. The best way to prevent this is to make the checkout process as simple as possible. If customers lose their place or get confused at any point, they are likely to abandon your site.

 

Let People Register But Don’t Force Them to

When shoppers register for your site, you can build an email list. This allows you to inform people about new products and special promotions. However, if people cannot make purchases without registering, you will be losing business. Some people prefer to shop without having to take the time to register.
The best solution is to give customers an option. If they want to buy something without registering, they should be allowed to do so. At the same time, offer them incentives for registering. This can be a coupon or a promise to inform them of special deals. You should make the sign-up process as simple as possible. It’s best to only request an email address and password for signing up. You can include a name if you want, but there’s no need to demand information such as a physical address or phone number.

 

Make it Easy to Search

The most successful online stores have powerful search engines. This is an important feature that allows visitors to quickly find out if you have something they are seeking. You don’t want them to return to Google to search, as they will then probably find one of your competitor’s sites. That’s why you should have a convenient search engine clearly visible on your store’s home page.

It’s now easier than ever to set up a profitable online store. Take the time to research the many tools and solutions that are available. You should always be looking for ways to make your store better and more customer friendly. This includes displaying the kind of products your customers want and also making your site secure and easy to navigate.

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How to Buy and Sell on Facebook With Success

Whether you are showcasing a new start up for a local business with Facebook or if you want to take an entirely new brand to the next level of success, doing so is possible when you choose to buy and sell with Facebook. Using Facebook along with other social media mediums is a way to gain access to specific users, customers and potential clients who have a genuine interest in what you have to offer. The more you know about buying and selling on Facebook, the easier it becomes to generate revenue regardless of the industry or niche you are working on and representing.

 

Get to Know Your Potential Audience

Before launching a campaign on Facebook it is important to understand the demographic you want to reach including gender, age range and even specific hobbies or interests they may have personally. The more you know about the audience you want to appeal to, the more likely you are to generate sales and interests in anything you post altogether.

 

Branding is Key

Keeping the same branded image for your company when posting to Facebook is also recommended, especially when you want others to recognize your company and what it has to offer. Using the same photos on Facebook is a way for others to easily identify you whenever new sales, photos and updates are made public, making it much easier for others to find the content.

Using the right branding is a way for strangers and those who are familiar with your content to find the type of business you are running with the Facebook integrated search engine. Listing products by search engine number, SKU #, colors and even the name of the products helps others to find what they are looking for even without knowing your Facebook company and what it represents with the Facebook shopping cart – by easystore.my. The more detailed your posts are, the easier it becomes to generate interest and sales in the type of items, clothing, services and other products you have available for those who are interested.

When you take the time to research successful Facebook campaigns and how to make them work for you it is much easier to avoid making amateur mistakes when getting up and running online. The more time and effort you put in to building an online audience in addition to the current followers you have, the easier it is to see the success you only see in dreams.

 

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Choosing a Good Shopping Cart Software for Your Website

When looking at building a website, one needs decent shopping cart software. Without it, a site owner will struggle to make money and do well with his or her venture. With this is mind, here are three tips on how to choose a good shopping cart software for website.

Easy to use: Above all else, a user should have no trouble filling his or her cart with items and checking out. When there is any delay, the site owner is going to lose out on plenty of potential sales. On the other hand, if the site is easy to use and a person can check out within minutes, he or she will go through with it and spend the money. To make things easier, shopping cart software should have one-click buy options and not require a person to register. Not only that, it should not throw up any delays for unnecessary reasons. When doing all this, a person will watch as their conversion rates rise.

Calculates extras with ease; Nobody likes paying taxes or high shipping fees, but that is part of the game when shopping online. In fact, if a shopping cart program doesn’t calculate this or it makes mistakes, a user will have serious issues when using the software. This can cause goodwill problems between the site owner and clients. For this reason, when looking at software, make sure it can easily calculate different variables, which a site owner is sure to experience.

Easy to program and set up: A site owner will either want to outsource his or her programming or opt to do it on their own. Either way, it’s pertinent to have a program that is easy to set up or change. Think about it, when working on the software, one may need to tweak it for their personal usage. For example, it may be necessary to add in a tax page or other part of the software. Luckily, if a programmer or layperson can make changes with ease, the site owner will save time and money when using shopping cart software.

Any serious business owner should know that a solid Internet presence will help him or her make more money. While true, it’s also important to realize that shopping cart software is part of that equation, and one must invest in the right solution so they can get the most out of the experience.

 

 

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#MYCyberSALE : Deals of Up to 90% in Product Discounts

What’s buzzing now in Malaysia’s e-commerce market? #MYCyberSALE! Malaysia’s government is targeting to generate RM50 million in sales through the 1st and Biggest online cyber sale in the nation –  the #MYCyberSALE.

This initiative offers great deals up to 90% off for products and services such as flight tickets and fashions clothing. This is the newest effort by the Multimedia Development Corporation (MDeC) and is endorsed by the Communication and Multimedia Ministry and other related agencies.

Aims of #MYCyberSALE:

  • To boost E-Shopping cultural in Malaysia
  • To encourage SMEs to be part of eCommerce eco-system
  • To increase the domestic eCommerce revenue from the eCommerce spending in Malaysia
MyCyberSale Photo

MDeC chairman Tan Sri Abdul Halim Ali (second from left) posing with LINE Malaysia head Wind Koh (second from right) during the launch at the Kuala Lumpur Convention Centre. With them are Yasmin (left) and Ng. Source: The Star

MYCYBERSALE 2014

Check out more about #MYCyberSALE at http://www.mycybersale.my/

#MYCyberSALE Campaign Period: 29 September – 1 October, 2014 

Check out further details at www.DealHero.my #MYCyberSALE – Malaysia’s Best Online Sales 2014

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The State of E-Commerce in Malaysia

The popularity of e-commerce in Malaysia took off when AirAsia created a culture of buying air tickets online. The entry of behemoths like Rakuten, Zalora and Lazada in recent years, and with their huge marketing campaigns, further familiarized the general public with online shopping.

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